It's me. 👋

Popular design methodologies are powerful frameworks, but I believe they're not always destinations-they re more often starting points. My philosophy goes beyond just technical and tactical approaches. I believe the most transformative design work begins with the exploration of 'why'. This means not just understanding our user's needs, but uncovering the deeper motivations, hopes, and human stories that drive those needs. When we understand our own purpose and our clients' fundamental 'why', we create designs that aren't just functional, but deeply meaningful-and not just to our users but our design teams as well.

I allow curiosity to one of my drivers in life. I'm driven by the pursuit of understanding not just what people do, but why they do it. Every design decision has a story, and I like to dig beneath the surface and ask questions. I believe it's crucial to know what drives the decisions that we make as designers. And as designers, we must be able to understand the complex motivations that lead human behavior, and then create solutions that stem from genuine insights and research.

• Product, graphic, and visual design. (some of my personal projects, doodles, and designs shown below.)
• Human-tech interaction. Specifically researching cutting edge technology that has potential to improve the livelihood of all humans.
• Digital and film photography