Domo
UX Designer
Customers need colorful, themed dashboards with predetermined color palettes and marketable names.
The dashboards should be quick to access from the customer's already existing dashboard, and upon new dashboard creation.
Domo wants to drive customer engagement to the appstore. Dashboards will predominantly be found through design templates in the Domo appstore.
To offer Domo customers a quick and easy route to choosing and customizing their own dashboards, from our library of design templates.
How can we make design/themed templates useful for our customers? Is there a significant need for them in the way our product development team is understanding user behaviors. Can we adequately save users time on creating curated, well-designed templates?
Customers are frustrated that all templates must be made from scratch. Users are actively asking for a quick and easy way to make beautiful looking dashboards. As it is there is no option for themed (or pre-made) dashboard templates.
Domo is pushing for users to become more familiar with the appstore. Dashboard templates will be available for download through the appstore.
Re-working and testing the current appstore navigation and user flow.
What makes current customer dashboards so successful? And what is this process like for Domo users.
Create personas to understand different tiers of Domo users, their needs, wants, and desires when creating dashboards. We want to offer the most streamlined, efficient process and custom-feel with just a click of a button.
Sketching out initial wireframes and layout themes and styles was crucial to how we would go about creating these dashboards within the Domo product.
Much of the ideation process was brainstorming to create versatile and aesthetically pleasing dashboards, with an array of themes.
Templates must be aesthetically pleasing, and follow a consistent color theme. I created 8 design templates, each with approximately 65 customizable components. The color themes for these templates are named: Modern, Sunset, Dunes, Lightning, Retro, Futuristic, Woodgrain, Coastal, and Meadow.
To be displayed in the Domo appstore each design template (app) would need to have a matching icon that followed the same color rules as the template itself. This process was relatively quick. I landed on displaying the exact color palette in small squares, placed over a neutral gradient, with a painter's palette icon. This iconography remained consistent for each template.
Template previews also were a core ask from my project manager in creating these templates. We wanted to have realistic and also well-designed previews to show off the colors and how they flow together inside of the dashboard. I used screenshots of the Figma files and placed them all over a unique background and gradient. The layout remained the same for each template, to keep a consistent feel to all of the design templates.
Our final step in implementation was publishing these design template apps to the Domo appstore. My project manager and I submitted each dashboard independently. Where each one was then reviews by a separate project manager. If no discrepancies were found then the templates would get pushed to the official dashboard -- available for all Domo customers.
Myself and a senior UX designer, along with our Project Manager conducted user testing of 5 participants. Each test took approximately 10-15 minutes. All participants were Domo employees, but none of the participants were employees that had high familiarity with design templates or the appstore.
While following a script, we asked users to navigate the process of finding a design template in the appstore, and then download the template. We made sure to keep verbiage consistent for each user test, and not lead the user with questions or tasks that were overly specific. For example, when needing users to choose a design template, we did ask them to choose one that was aesthetically appealing or one that looked "plain." We left the question open to then monitor which template they were drawn to.
Users were able to quickly navigate and find the template in the appstore; either by search bar or by searching from appstore categories. All users commented on finding all design templates aesthetically appealing, and all uses were able to download templates easily.
At the end of the testing, we had several questions that we asked our participants. We were able to drill down into what users felt was most helpful least helpful, and what tasks were realistic and strenuous. We finally asked the open-ended question of what feature(s) they would feel would make this product feature more valuable. We were not necessarily surprised by our feedback at this question. 4 out 5 participants noted that the templates were highly useful, but they needed to be applied to the templates all at one time, essentially at the click of a single button.
User Test #1
We found that our original process of giving users full customization, while great in theory, was not really what users wanted. From our feedback we realized that users wanted most of this work done for them. And understandably so, having to fine tune potentially hundreds of data cards and visualization for a business dashboard could be overwhelming.
I found that user testing was key in how we would pivot and reiterate on our next dashboard update -- users knew exactly the path they wanted for template themes.
We know with certainty, that our next iteration will emphasize creating a path that users can take to convert their own existing datasets and have a themed design template applied to them with the quick click of a single button.
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